"A unique powder that transforms into a lusciously creamy formula that blends marula and jojoba oil to condition and strengthen your strands, fighting frizz as it imparts glossy shine. The refillable bottle cutting down on both plastic waste and water use with its H2O-free formula."

Editor-Approved Sustainable Swaps! We asked our editors to round up their favorite products that are *actually* eco-friendly in one way or another in time for #EarthWeek. 🌍

"Unlike traditional liquid travel-size shampoos and conditioners that add weight and can run out quickly, the Signature Minis are designed to make the most of their small size. Each 0.7 oz mini provides up to 20 washes..."

"The whole experience felt like a preview of what salon hair care could be — high performance, eco-conscious, and way less wasteful. After trying it out myself, I’m hooked."

"It's water-activated powder-to-lather haircare. Luxurious, high quality ingredients. I've been using it - shine and volume. Turns in this amazing lather and more potent than regular haircare."

"...the newest hair-care brand to champion an emerging trend in sustainable beauty: water-activated products...by introducing sleek packaging paired with highly concentrated, clean ingredients."

"It feels and smells just as good as anything you'd get at the salon, with the added benefits of a less diluted formula and lower carbon impact than traditional shower products."

Powder-to-lather shampoos are made without water and damaging fillers that dilute the effective ingredients designed to cleanse the hair. Add water at the time of washing to assure maximum efficacy.

The result is peak efficacy with minimal waste. No waterlogged formulas. No fluff. Just concentrated performance that works smarter for hair and scalp alike. It’s that kind of thinking—lean, smart, purpose-driven—that sets Small Wonder apart.

"I’ve been a beauty editor for 35 years so I’ve seen it all. Or at least I thought I had. I’m not sure what I was expecting, but it wasn’t the rich, creamy lather that appeared as if by magic."

"A luxurious powder-to-lather formula that offers a fresh and innovative way to keep hair clean and beautiful...this small but mighty shampoo is packed with powerful, clean ingredients...

"I LOVE THIS! It's professional grade. It's a patented award winning bottle...completely clean, filler free...I returned my designer shampoo after trying this and I am very picky."

"The award-winning brand is known for its TSA-approved, powder-to-lather formulas that are compact, clean and high-performing, the ultimate travel essential this summer."

"Powered by the brand’s trademark SHINE37 complex, this luxurious shampoo gently cleanses, nourishes, and restores moisture in the hair resulting in unreal softness, smoothness, and shine."

Another benefit of the new form factor is fresher ingredients that activate in water in the shower, allowing for fewer preservatives in the bottle, Farsht said.

“There’s no dilution, just the best ingredients, nothing else. No more single-use bottles, no more goop, no more shipping heavy water...no compromise on being professional-grade and luxe.”

"...a softly scented powder that transforms like magic when mixed in your palm with water. A clever — and now patent-pending — reusable, twist-and-click dispenser keeps the powder dry..."

"...this powder shampoo felt nourishing and moisturizing without leaving any residue or a weird film. My scalp was clean. My hair felt like hair. And the powder was surprisingly easy to use."

“We want people to say my hair has never felt better. It’s shiner. It’s more voluminous. I love the experience, it looks prettier in my shower. It’s sustainable. I feel less guilt. It's a wonder. It's magic."

“We’re excited to work with this forward-thinking company,” said Janelle Lampshire, President of Kevin Ray Distribution. “They identified a gap in the market and created a product to address it. That kind of innovation is important for the industry.”

Small Wonder's excited to be a part of Modeliste's Luxe List, 100 Gifts to Celebrate, Sparkle & Shine. Get the December issue now worldwide and see "The Glow Getter" list.

“Small Wonder blends clean luxury with sustainability. Powered by fresh-activated, filler-free ingredients and our SHINE37 complex, it gently cleanses and deeply nourishes..."