5 Reasons Powder-to-Lather

Will Take Over Your Hair Routine

A mound of light green powder on a smooth surface with some particles falling from above.

1. It's Concentrated with Only the Best

No exceptions. Our powder-to-lather shampoo concentrate contains the world’s most premium ingredients, including our proprietary SHINE37 compound + clean professional-grade ingredients that leave your strands soft, shiny and full.

Person washing hair with labels 'sulfate free,' 'paraben free,' and 'color safe.'

2. It's Free of Dilution and Dangerous Ingredients

Did you know most traditional shampoos are diluted with over 70% water? Forget about water + other non-essential ingredients like preservatives, sulfates, and fillers—our highly potent formula is concentrated with only the most efficacious ingredients for your hair.

A woman holding colorful bottles of shampoo and conditioner against a deep red background.

3. It Makes Hair Shinier,

Fuller, & Smoother

All in one wash. Our salon-grade, color-safe formula gently cleanses strands without stripping them so hair stays strong, healthy, and frizz-free. It’s the magic of our proprietary SHINE37 complex.

4. It Smells Incredible

Like the spa, but even better. Our Signature Shampoo has a dreamy, irresistible but subtle scent thanks to a blend of Amalfi lemons, Casablanca lilies, and cedarwood.

5. It’s Activated Fresh Each Day

Unlike traditional shampoos, our quality ingredients are activated fresh every time for maximum efficacy instead of sitting in water + losing their potency.