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The Magic Perfecting Serum activates fresh in your hands — so every drop is delivered at peak-potency for weightless control.
Most haircare is 70% water, which degrades ingredients. Powder preserves peak freshness and nutrient density, so formulas work at full strength every time.
We carefully source each nutrient for maximum nourishment, and engineer formulas for visible results.
Active potency remaining after 12 weeks
*Estimates based on published stability data and known effects of water, oxygen, pH, temperature, and light. Actual results vary by formula and packaging.
Give a new bottle a shake, then unlock by twisting the base. Wet your hand and press the bottle onto your palm — one press = one pump of fresh powder.
Wet your other hand and rub palms together. Watch the powder bloom into a silky, weightless serum.
Work through damp strands, skipping the scalp. Apply section by section for full coverage. Best results with heat.
Running low? Refill your aluminum Wonder Bottle instead of buying another. Beautiful, functional, forever.
A biomimetic peptide engineered to mirror hair's own keratin. It penetrates deep into the fiber where damage begins, rebuilding structure from within to reduce breakage and restore strength and elasticity.
A proprietary cold-pressed conditioning complex engineered to enhance natural luster and volume with every use. A decade of R&D in the making, SHINE37™ works at the molecular level to smooth the hair's surface and optimize light reflection — delivering a high-gloss finish with weightless body.
Choose your plan
Water is the #1 ingredient in most serums — and it's also what breaks actives down over time. By keeping our formula dry until the moment you use it, every antioxidant, vitamin and peptide stays at peak potency. You activate it fresh in your hand, so you get full strength every single time.
Not at all. Press one pump of powder onto a wet palm, rub your hands together to activate, and work it through damp hair. The whole ritual takes about ten seconds.
Absolutely. It's color-safe and formulated without sulfates, parabens or unnecessary fillers. Color-treated hair actually tends to benefit especially well from its protective, restorative properties.
Yes — it's formulated for all hair types. Start with one pump; for longer or thicker hair, use one pump per section and build as needed. It layers beautifully without weighing hair down.
Each bottle delivers 50–80 treatments. When you're low, drop in a Refill instead of buying a new bottle. On Auto-refill & save you get 21% off your first order, then 15% off every refill with free shipping — cancel, pause or skip any time.
Only what your hair needs. A biomimetic Kerasylium™ peptide complex rebuilds damaged hair from within, while SHINE37™, marula oil, collagen, niacinamide (B3), pro-vitamin B5, and vitamins C and E strengthen, smooth, hydrate and protect. Because the formula is completely waterless, every ingredient is concentrated and earns its place — no fillers, no dilution.Full ingredient list: Tricaprylin, Zea Mays (Corn) Starch, Acacia Senegal Gum, Sucrose, Silicone Quaternium-3, Microcrystalline Cellulose, Maltodextrin, Sclerocarya Birrea (Marula) Seed Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Fragrance (Parfum), Trideceth-12, Panthenol, Argania Spinosa (Argan) Kernel Oil, Punica Granatum (Pomegranate) Seed Oil, Collagen, Niacinamide, Ascorbic Acid, Glutathione, Silybum Marianum (Milk Thistle) Seed Extract, Helianthus Annuus (Sunflower) Sprout Extract, Nephelium Lappaceum Seed Extract, Caesalpinia Spinosa Fruit Pod Extract / Caesalpinia Spinosa Fruit Extract, Cetearyl Alcohol, Ammonium Glycyrrhizate, Gluconolactone, Dimethicone, Polyquaternium-37, Behentrimonium Methosulfate, Behentrimonium Chloride, Stearamidopropyl Dimethylamine, Guar Gum, Isopropyl Alcohol, Sodium Benzoate, Citrus Aurantium Bergamia Peel Oil, Citrus Aurantium Peel Oil, Citrus Limon Peel Oil, Linalool, Linalyl Acetate, Rose Ketones, Alpha-Isomethyl Ionone, Limonene, Coumarin, Tetramethyl Acetyloctahydronaphthalenes, Benzyl Benzoate, Pinene.
